$10.5B
Etsy marketplace gross merchandise sales
Etsy reported $10.5 billion in marketplace sales for 2025. This is the value of items sold through Etsy, not Etsy revenue.
Source: Etsy 2025 Annual Report, 2025Reference guide
Junk Journal and Paper Craft Statistics: 2026
A sourced snapshot of the creative audience and handmade marketplace around printable paper crafts, updated September 25, 2026.
Last updated: September 25, 2026
How to use this page
A clear view of the wider creative market.
Junk journaling is not tracked as a standalone market in the public sources used here. These figures instead describe the closest reliable context: U.S. participation in making art, craft-fair attendance, and the Etsy marketplace where many printable paper-craft sellers reach buyers.
Each statistic links to its original source and date, so writers, makers and small businesses can verify the detail before quoting it.
Citable statistics
Creative participation and marketplace reach.
86.5M
Active Etsy buyers
Etsy reported 86.5 million active buyers as of December 31, 2025.
Source: Etsy 2025 Annual Report, December 31, 20255.6M
Active Etsy sellers
Etsy reported 5.6 million active sellers as of December 31, 2025.
Source: Etsy 2025 Annual Report, December 31, 2025100M+
Items for sale on Etsy
Etsy reported more than 100 million items for sale in 2025. Its leading sales categories included craft supplies and paper and party supplies.
Source: Etsy 2025 Annual Report, 202585%
Of Etsy marketplace sales came from six leading categories
Etsy reported that its top six sales categories, including craft supplies and paper and party supplies, represented about $8.9 billion, or 85%, of 2025 marketplace sales.
Source: Etsy 2025 Annual Report, 202574%
Of Etsy marketplace sales came from U.S. buyers
Etsy reported that U.S. buyers accounted for 74% of its 2025 marketplace gross merchandise sales.
Source: Etsy 2025 Annual Report, 2025About 3
Average Etsy purchase days per active buyer
Etsy reported that active buyers made purchases on Etsy about three times in 2025, on average.
Source: Etsy 2025 Annual Report, 202545%
Of Etsy marketplace sales were completed in the Etsy app
Etsy reported that 45% of 2025 marketplace sales were transacted through its mobile app, up from 42% in 2024.
Source: Etsy 2025 Annual Report, 20255.9M
Habitual Etsy buyers
Etsy reported 5.9 million habitual buyers in 2025. It defines them as buyers who spent at least $200 and purchased on six or more days in the prior 12 months.
Source: Etsy 2025 Annual Report, 202552%
Of U.S. adults did some form of art making
More than half of U.S. adults reported doing some form of art making in 2022.
Source: National Endowment for the Arts, Survey of Public Participation in the Arts, 2022 survey results, published 202317%
Of U.S. adults attended a craft fair
The National Endowment for the Arts reported that 17% of adults attended a craft fair in 2022.
Source: National Endowment for the Arts, Indicator B.1, 2022 survey results, published 2024Methodology and sources
Built from public primary sources.
This page uses Etsy’s company disclosures for marketplace figures and National Endowment for the Arts survey reporting for U.S. creative-participation figures. The dates shown with each statistic refer to the reporting period or survey result, not the date this page was updated.
Cite this page
Help readers trace the numbers back to their source.
Suggested citation: BoundToBeChic. “Junk Journal and Paper Craft Statistics: 2026.” Updated September 25, 2026.
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